Selvedge Magazine Issue 121 - AdorableAs this issue goes to press, memes about being mindful and demure are flooding the internet. But kawaii, the Japanese culture of cute, arguably a cousin of demure, has held a paradoxically strong cultural presence for decades, incorporating the non threatening traits of shyness, embarrassment, vulnerability, darlingness, and lovability. It is a significant influence on social media driven trends, with a reach that rivals Cottagecore and Coquette.

shirt weight denim and cellulose-based fibres

• 1 yard[

full sized pattern printed on tissue paper

This exquisite fabric features a unique blend of Matka silk and khadi

hand sanded

This is our classic signature dress suitable for all seasons in a range of fabrics

a very local project that strives to create social impact

Get inspired and share your make using #RamblerPants on social media

a long shoulder strap

2-3 yards 2”[5cm] wide elastic

manufacturing

wrap up and settle in