PokaPersonality: Indulgence This fragrance encapsulates the audacious goal of crafting the ultimate dessert in scent form, boldly venturing into uncharted gourmand territory. Poka, named after the main character in this scene, is short for Popcorn Caramel a metaphor for lifes sweet indulgences.

arid deep forests

here with a unique pattern created by Memo Paris

spicy and woody accords embody haute couture

Roja’s Aoud candle is the ultimate example of Middle Eastern indulgence

responds to the aldehydic Citruses of the overture

Tobacco envelops all

Intoxicated curbs craving like a cup of rich Turkish coffee

styrax resins

a place in constant change between tradition and modernity

The first inhale is an immediate mix of green stems

a falsely innocent skin scent

2020 GQ Grooming Award