PE1/01 MTHE NEXT CHAPTER OF RETRO FUTURISM Meet PE1 01 M : a seamless evolution from the classics, expanding SEVENFRIDAYs journey into retro futuristic style. Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to

the P1B/02 BRIGHT takes inspiration from the industrial essence cotton-spinning machinery

It is safe up to 100m deep thanks to its screw-down crown

Its two-part stainless-steel case is PVD coated in black then sandblasted matt

The blue sandblasted animation ring and the exclusive denim strap complete the right tonality

a monolithic idea of volume

Never without symbolism

the one inside

In the case of the “T-Riley”

a nod to the enduring popularity of the tea ceremony

One of which will be when we release the 300 Whysky bottles of that very special tipple

SEVENFRIDAY introduces the all-new C-Series and launches its first two models with Indian fashion powerhouse PAPA DON’T PREACH by Shubhika

from 40 to 60 on the minute ring